Yaiza Gardner
Senior Product Designer (UX/UI), Illustrator and Art Director.
ART DIRECTION - YAIZA
PHOTOGRAPHY - HENNA MATTILA
Design services:
DIGITAL PRODUCT DESIGN (UX/UI) and INNOVATION FOR APPS, WEBSITES & SAAS SYSTEMS
ILLUSTRATION FOR DIGITAL, ART & SURFACE
CREATIVE DIRECTION FOR BRANDS & BUSINESS
Design for People + Planet + Purpose with tech built in .
Educated at Camberwell College of Art with a degree in Graphic design. Now a UX/UI-focused digital product designer with 15+ years’ experience creating user-centred apps and websites, combining strong illustration, visual storytelling, and creative problem-solving skills combined with driving business goals. I apply critical thinking throughout the end-to-end design process—from research, insight synthesis, and ideation through to prototyping and implementation—to deliver intuitive, effective, and scalable solutions.
I’m experienced in translating complex requirements into clear interfaces, interaction patterns, and illustrative systems that enhance usability and brand expression. My work spans global organisations including Avios, British Airways, Eurotunnel, and the United Nations. I also founded Pixeldrink, applying UX thinking, illustration, and design strategy to launch sustainable products for the hospitality industry.
I take responsibility for all aspects of the design from research and first sketch through to implementation to drive all stages of the process, from designs for apps, websites to glassware, art posters or motion graphics. Infographics for Eurotunnel have been printed in The Guardian newspaper, and I have lead the art direction and wrote the voiceover for a digital film for Maserati.
More info and visuals at www.pixeldrink.com.
If you have a project in mind, wish to grow an MVP product or have an idea and would like to discuss a proof of concept, contact me at info@yaiza.co.uk
Design, AI, strategy, innovation, facilitation
A multidisciplinary design approach blending graphic design, illustration, animation, psychology, advertising, copywriting, AI and UI/UX to deliver pixel-perfect, insight-driven outcomes.
Full end-to-end ownership, leading research, data analysis, prototyping, proof of concepts, A/B testing, and final execution in close collaboration with product, engineering, and commercial teams.
Need an app website or proof of concept? Or maybe you are looking to improve the design of your digital presence. For Periphony spatial audio player I created the icon, logo and brand assets, for Avios I designed for an add on feature product to drive conversions at checkout by boosting Avios earn't with cash while increasing conversions throughout a hotel, car hire and experiences booking platform
Tools:
I have a strong understanding of technical fundamentals in software product design and proficiency in associated toolkits such as Figma,Protopie and Adobe CC as well as AI tools Figma make, Glide, Gemini, Firefly, Chat GPT, Kling AI and much more
Drive conversion and business goals
User-centered, ethical design: Balanced monetisation goals with transparency, trust, and delight, avoiding dark patterns that disrupt the user experience.
Check out illustrated drinkware at www.pixeldrink.com
Balancing user needs with business goals , monetisation, experimentation and customer loyalty — creating experiences that users love, trust and return to.
Having worked across fast-paced agencies, agile teams, start-ups, government bodies, and established corporate organisations, I’m skilled at asking the right questions to diagnose problems and uncover meaningful insights, and with the capabilities of AI we can create a proof of concept even faster, and experiment, iterate and build based on user insights.
With AI rapidly reshaping design workflows, and how people discover, manage and book products this is a defining moment for fast experimentation, proof of concept thinking and new loyalty-driven, emotionally engaging journeys with AI integration.
Drawing on this experience, I deliver effective, user-centred solutions and refine them with an attention to detail that elevates both usability and aesthetics.
If you’d like to learn more or discuss a potential project, I’d love to connect
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