Periphony
Digital creative direction, UI and app icon design for Periphony
APP ICON/ LOGO
UI UX SITE DESIGN
ART DIRECTION
Periphony is an app that plays high order Ambisonics files with head-tracked
binaural rendering on iOS and macOS for audio professionals. Once the App was nearing completion I worked with the app founder and creator Ollie Larkin to offer creative support including name generation, strategy, logo / app icon, website design and creative direction.
Start with questions
By constructing a detailed questionnaire and through multiple conversations with the client, as well as product demonstrations I gathered as much research and understanding as possible about the proposed strategy, the functionality of the app, and the history of Ambisonics and what images we could use to define the story.
Demographic
- Audio professionals working in films
The Grasshopper
Thinking about curious folk tales and stories, one that particularly came to mind was Alice in Wonderland. In Carroll’s nonsense, animals and things behave almost like people, and talk almost like them too, among many other oddities. When grasshoppers appear in dreams, these have been interpreted as symbols of freedom, independence and spiritual enlightenment. I wanted to create a scenario using the 'O' of Oddly and incorporate it into an illustration. A penny farthing is in itself a unique mode of transport, those that ride it quite eccentric, the shape works well with the O and when it is ridden by a grasshopper conjures up images of nonsense, magic and mystery - similar to Carroll's work.
The oddly legs visual came to me after drinking a lot of beer, sometimes it works to heavily research the product.
Oddly Legs
An unusual idea that came to me when I was trying to conjure up creatures in the shape of an O. I wanted to add a human quality though but also make it playful and silly. I started by just adding arms and legs to O shapes and came up with this graphic. It uses more of a serif typeface and is more classic, it also has connotations of Humpty Dumpty who also appears in Lewis Carrolls through the looking glass.
The Oddly Creature
Produced from a series of drawings when I was making odd little creatures using the O. It is a curious image, and when applied to beer mats, and by adding some additional legs, it looks like it has been squashed onto the surface.