Dating from the early 19th century ‘The Old Neptune’ Whitstable, or ‘The Neppy’ as it’s affectionately known is one of only a handful of pubs to be found on the beaches of Britain and uses single-use plastic cups for drinking outside.
With an increasing disdain for single use plastics, I wanted to offer an alternative solution to reduce the impact of plastic waste.
The solution was to produce illustrated reusable plastic cups that use a deposit system instead. Patrons pay £1 with their first drink to receive their own Neptune cup, they get their deposit back when the cup is returned to the bar. The cups are screenprinted with a fine illustration and can be kept as a souvenir or returned. Either way, the drinking experience is much improved, as is the impact on the environment.
Once the illustration had been mapped out, the next step was to work it onto the cup itself. This process takes a little time to get the balance and composition right, but overall it was a great result.
The cups take approximately 3 weeks to manufacture. The next step was to direct the shoot for the product photography incorporating the pub in the background on a sunny and not too windy day, which in this country is difficult. The shots were taken at sunrise and sunset to benefit from the best lighting and reflections.